Panasonic's Heartbeat is Boxing by Panasonic

Beatbox Battle World Championship sponsored by Panasonic

Core Facts • Panasonic is sponsoring the Beatbox Battle World Championship 2009, taking place in Berlin, Germany from May 28th until 1st June • The sponsorship follows the recent Lumix TZ7 ad campaign, which features two world-class beatboxers, Baba Israel and Kid Lucky. • Kid Lucky will be one of the referees at the World Championship event, which will see over 140 international artists from more than 30 countries competing to be the coveted winners of the Advancement Class, Team Beatbox or Female Beatbox categories

Panasonic Europe has announced its sponsorship of the upcoming Beatbox Battle World Championship, which takes place in Germany at the 2BE Club am Hauptbahnhof (Berlin-Central Station) from May 28th until 1st June 2009.

The event will highlight the skills, creativity, unique styles and beats of Beatboxers from around the world. Panasonic's support of the Championship closely follows the participation of two world-class beatboxers in a recent Lumix TZ7 ad campaign.

The ad, which positions the Lumix DMC-TZ7 as the perfect travel companion highlights the camera's ability to capture both still images and videos in 'HD Lite' quality when it shows the Statue of Liberty breakdancing to the rhythm of Beatboxing.

Quotes

'Working on the commercial was a blast! It was great to vibe with my long-time friend/beatboxer Kid Lucky. The director treated us like true artists and created a classic/magical New York experience. Beatboxing is powerful, it can even make the Statue of Liberty get down!

'As a traveling artist I am always looking to document my performances, workshops, and jam sessions. I plan to use the Lumix TZ7 to do just that. Its combination of portability and HD quality make it perfect!' Baba Israel Beatboxer

'At Panasonic, we believe that exploring creativity and sharing musical and artistic interests should hold no barriers. We are delighted to be involved in such an exciting event as the Beatbox Battle World Championship 2009 and wish all of the contestants the best of luck.' Andrea Rinnerberger, Director European Communication Centre, Panasonic Marketing Europe

"It was hard work to find all the international beatboxing artists and supporters to help us organise the Beatbox Battle World Championship in Berlin, but with the support of Panasonic our dream has become a reality. Beatboxing is growing increasingly popular and Panasonic's recognition of its importance in today's youth culture is paramount to helping an event like this be the success it deserves to be." BeeLow, Beatbox Battle World Championship

This social media news release and more information is available at:- http://blogit.realwire.com/?ReleaseID=12546

BSO Network Solutions Opens New Offices in the UK and Marks an Important Step in its Strategy of Global Expansion by BSO Network Solutions

Paris - France, May 26th, 2009 - While continuing to show strong growth in France after nearly 5 years of business operations, and with sales over €6.2m in 2008 and 120 customers, BSO Network Solutions, the leading Next Generation Operator (Network services, Integration and Hosting) has now announced that it is opening its first offices abroad, in London.

The London office will be headed by Scott Ritchie, Director Global Operations, and by Fraser Bell, Director Sales & Marketing. They have been tasked with bringing solutions developed by BSO Network Solution to the UK market which represents more than £20Billion and has shown continuous growth over the last 15 years.

Bolstered by its double-digit growth, this new step forward is a clear expression of BSO Network Solution' ambition to meet the needs of all enterprises in the transformation challenges they face today. BSO Network Solutions already present across a major part of the globe through its network which is deployed in 10 countries: France, UK, The Netherlands, Belgium, Switzerland, Germany, Spain, USA and Hong-Kong (China). Opening these new offices will enable BSO Network Solutions to meet its customers' global problems more effectively and swell its customer base.

"This expansion abroad validates our model and paves the way to new opportunities for growth in a strategic market. By opening this first office in London we have moved to the forefront of the international scene and are sending a powerful signal to the entire market, and more particularly to our customers", says Michaël Ourabah, CEO and co-founder of BSO Network Solutions.

BSO Network Solutions has acquired the financial and human resources necessary to boost its growth abroad. More than ever, global expansion appears today as the future driver of business development which, in terms of markets, knows no limits. "Of course we are not forgetting the other continents and continue to examine plans to open more offices in the short term. ", concludes Michaël Ourabah, CEO of BSO Network Solutions.

Actix predicts coordinated future for radio network engineering and status management by Actix

London, 26 May 2009 - Actix, the leader in Network Status Management (NSM) solutions, today predicted that with the arrival of 4G, network managers will have a sharper focus on the delivery cost per data bit. A better co-ordination between radio network engineering and status management, Actix has found, can drive a reduction of almost 30% in day-to-day RAN engineering costs.

With the advent of LTE technology, mature operators will be managing at least three overlaying Radio Access Networks (RANs) - 2G, 3G and 3.9/4G networks. A large portion of the delivery cost of every bit is RAN-related, and the challenging economics of mobile broadband will enforce the need for a much sharper focus on delivery cost per data bit if operators are to remain profitable.

"Mobile carriers are under immense pressure to increase margins by cutting expense, while still delivering the ultra-high bandwidth, mobile broadband data services that consumers are coming to expect," said Sanjay Nagdev, Chief Sales Officer at Actix. "As operators focus on lowering the cost per bit of mobile data, the spectral efficiency of LTE is proving attractive, and driving some to make early investment into 3.9G and 4G technologies. However, simply overlaying this over existing 2G and 3G networks won't get the most out of the investment - operators need to remove cost layers, not add more. With multiple tier one operators now deploying NSM solutions, it's clear that RAN automation is an essential step towards improved cost effectiveness."

Through the use of modern solutions that help maximise the productivity of all network resources, by consolidating, automating, systemising and prioritising network engineering processes, Actix solutions have already delivered cost savings as high as 30%, while increasing the 'lost' capacity returned to the network by almost an order of magnitude. In one case, Actix was able to assist in accelerating the deployment of new network assets, cutting network deployment time by 75%.

IGEL demonstrates the healthcare benefits of its thin client technology at Smart Healthcare Live by IGEL

Reading, UK - May 26, 2009 - Fast and secure access to patient files whilst on the move will be just one of the benefits IGEL Technology will be demonstrating using thin clients at Smart Healthcare Live in Earls Court, London, from June 9-10. Using IGEL Universal Desktops with integrated smartcard devices, healthcare professionals can securely log-in to any IGEL device and access patient records in under 10 seconds.

As well as ease of use, IGEL's thin clients are ideal for healthcare environments because they are secure, unlike PCs the thin clients run from a server-based computing system with all data held centrally and not on the machines themselves, preventing sensitive patient information theft.

The IGEL thin clients are also robust and reliable because they have no moving parts, and are easy to roll-out. In fact, they can be up and running with just a few simple mouse clicks from a centralised IT team using IGEL's Universal Management Suite software, reducing administration costs by up to 70%.

In addition to the healthcare user benefits, IGEL thin clients are also economical and environmentally-friendly with power savings of up to 51% over traditional PCs. IGEL will be using its power calculator at the show to demonstrate how IGEL thin clients can pay for themselves, in power savings alone, over a three to five year period.

In addition to the IGEL Universal Desktop range, IGEL will also be demonstrating its new IGEL one thin client. The IGEL one, at just £128 excluding vat, is designed for single campus organisations, with up to 250 users, where sophisticated management software is not required.

The IGEL team can be found at Stand M363